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Winter, New Year and the Real Estate Market: What Impact Do the Holidays Have on Market Dynamics?
25.12.2024

Winter, New Year and the Real Estate Market: What Impact Do the Holidays Have on Market Dynamics?

The winter and New Year periods often have a unique impact on the real estate market. During this time, the market is clearly visible in terms of price and demand fluctuations, as well as changes in the behavior of developers and buyers.

Sales activity in winter

The winter period, especially December-January, is relatively less active in the real estate market. People during this period are mainly busy planning holidays and spending time with their families. Accordingly, the purchase, sale or rental of real estate is often postponed to the following months.

According to statistics, in December 2022, real estate sales in Tbilisi decreased by approximately 10% compared to November. This trend is observed not only in Georgia, but also in other markets around the world. The main reason for the decrease in sales is seasonality, which is associated with the holidays. However, we should remember that despite this, apartment prices do not fall sharply and begin to rise again in the spring, in parallel with the increase in demand.

Price change

In winter, real estate prices usually drop slightly. Developers often come up with new strategies. Therefore, buying an apartment in winter has great advantages - companies try to encourage sales and offer you many promotional conditions.

თოვლიანი თბილისი

Less competition in the market

Winter and the New Year period are usually a relatively "quiet season" in the real estate market. Many buyers do not have time to search for real estate because they are focused on the holidays. This means: less competition and more opportunities to find an apartment on your terms.

The New Year and winter period, despite a temporary decline in sales, can be seen as an opportunity for both buyers and developers. Buyers take advantage of discounts and flexible terms at this time, while developers try to maintain activity in the market.

It is important for market players to adapt to these seasonal changes and create strategies that will help stimulate sales and meet demand.