Everyone knows that buying real estate is one of the best ways to invest money and that the Georgian real estate market has improved and grown significantly since the financial crisis of 2008 with new participants regularly appearing on the market with new offers and flexible payment terms. Such an offer has led to an increase in the number of customers who have new requirements, tastes, behaviors and preferences regarding the purchase of real estate.

Most consumers choose apartments based on location and whether the place is in an environmentally friendly environment and close to offices, schools, or shopping centers. The research revealed that Saburtalo is the most sought-after place where clients want to buy apartments (30% of respondents); Then comes:

• Didube-Dighomi - 17%;
• Tbilisi suburbs - 13%;
• Nadzaladevi - 11%;
• Vake-Bagebi - 9%;
• and the rest choose other areas of the capital.

It must be noted that earlier Vake was considered the most prestigious district, but now it has only a few votes compared to Dighomi.

As ACT business research analyst Tinatin Basilashvili notes, the most prestigious areas of the city have become less of a priority, and when buying an apartment, people prefer areas with less noise, traffic, and emissions.